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Make-A-Wish® Kid William Floyd Joins NBA® 2K20 Roster as First Authentically Scanned and Playable Fan in Basketball Video Game Series’ History
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Publishing label and nonprofit organization partner to deliver once-in-a-lifetime experience for 15-year-old from This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200304005130/en/ In-game NBA 2K20 screenshot of Make-A-Wish kid
Make-A-Wish sent William and his family from
“When we learned about William’s wish to visit 2K, the whole team was thrilled,” said
Much like today’s biggest NBA stars, William’s NBA 2K experience began at the 2K “Each player does a dance move or a celebration before he gets on the court,” William explained. “So, I got one of those, too. I got to create it.”
William also talked to the NBA 2K marketing and video capture teams, and the development team at William was 18 months old when he went into heart failure and was diagnosed with a genetic disorder that causes muscle weakness and heart problems. His medical condition does not allow him to play sports like other children his age, but NBA 2K allows him to stay competitive in sports virtually. William’s wish helped him during his treatment by giving him something to look forward to in the future. In addition, he is now eager to explore employment opportunities with 2K when he is older. “The cool thing is that 2K took what could have been a great wish and brought it to a level that we never expected,” says William’s mom, Julie. “They treated him – and all of us – like royalty and were so interested in everything William had to offer them. It was absolutely unbelievable.”
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Headquartered in About 2K
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including * According to 2008 – 2020 Metacritic.com About Make-A-Wish®
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life, because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," “should,” "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, and risks associated with international operations. Other important factors and information are contained in the Company's most recent Annual Report on Form 10-K, including the risks summarized in the section entitled "Risk Factors," the Company’s most recent Quarterly Report on Form 10-Q, and the Company's other periodic filings with the
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Source: Take-Two Interactive |